About the Project
The Economic Prosperity Initiative (EPI) project, with budget of 40 mln USD, implemented by Deloitte Consulting Overseas Projects LLC and funded by USAID Caucasus was a largest economic development project in Georgia that took place during 2011-2014 years. The project aimed to increase competitiveness of Georgia’s economy at the country, industry and enterprise level. The project closely worked with different government, private and non-government organizations, agencies, and institutions involving key stakeholders in the project implementation process. More specifically, the high level objectives of the project were to increase turnovers, increase exports, attract investments, increase productivity and increase employment in targeted sectors in agriculture and non-agriculture value chains. The multi-sectoral and multi-components project was comprised of four main pillars:
· Non-agriculture/Manufacturing and Services Component
· Agriculture Component
· Business Enabling Environment (BEE) Component
· Crosscutting Component
Manufacturing and Services component of the project was focusing on value chains development with above stated objectives in the following sectors: General Tourism; MICE (Meetings, Incentives, Conferences, Exhibitions/Events) Tourism; Wine Tourism; Apparel; Paper Packaging; ICT (Software); Transport and Logistics; Business Development Services; Construction Materials.
Agriculture component worked on the following sectors: Mandarins; Hazelnuts; Vegetables and Greenhouse Vegetables; Berries.
The sectors in both components were carefully selected prior to private sectors analysis by Deloitte Consulting, using value chains assessment instrument based on more than 25 sectors’ potential for Georgia’s private sector competitiveness to increase productivity, exports, investments, turnovers and employment.
Business Enabling Environment component worked to support improvement of general business environment of Georgia with focus on specific reform areas of improving: Land Registration; Intellectual Property Rights (IPR); Tax and Customs; Investments Climate; State Procurement System; Trade and Transit Analysis of the country.
Cross-Cutting component connected the components and supported the beneficiaries and stakeholders in: Skills Development; NGO Strengthening Women; Access to Finance; Agro Insurance; Private Pensions Funds Scheme Fusibility Study; and Public Private Dialogue.
ACT team supported the project in different areas of expertise:
· Tourism - Institutional capacity building of public-private-nongovernment tourism stakeholders for supporting the achievement of improved tourism administration, outgoing and incoming visitors’ data collection, methodology and analysis system in Georgia;
· Provided technical assistance to Manufacturing and Services (M&S) Component of the project in developing international visitors’ survey and methodology for effective data collection in order to improve a general tourism picture in the country;
· Assisted Georgian National Tourism Administration (GNTA) and the EPI project in inbound and outbound visitors’ data collection system development and supported its implementation for the main government institution (GNTA) responsible for tourism sector development in Georgia;
· Best practices and knowledge sharing for promoting deeper understanding of visitors’ analysis and statistically valid templates for more effective tourism policy development within the public and private sector in tourism sector, including capacity building of key stakeholders in the tourism sector.
· Conducted face-to-face interviews at a variety of border-crossing points (road, airport, port and railway) with 1096 international visitors leaving Georgia between August 26 and September 5, 2011.
· Business Environment - Supported Business Enabling Environment (BBE) Component in the country’s general business environment improvement reform by developing and delivering Household and Business Competitiveness Perception survey, data collection and analysis countrywide in target groups of small and medium size enterprises.
· The project has delivered improved methodology and statistically valid templates for Georgia’s visitors data collection and analysis for key the stakeholders in tourism sector of Georgia, including Georgian National Tourism Administration (GNTA).
· The work improved exact and transparent data analysis and tourism administration policies.
· Provided and improved Georgia’s compliance with the European Union (EU – Eurostat) and United Nations World Tourism Organization (UNWTO) obligations on data collection and analysis standards.
· Better statistical data collection and analysis methodology of international visitors to Georgia has improved the general system of Georgian tourism administration for the country with clear diversification of different tourism types that positively affected on increasing investments, exports, employments and productivity in Georgian tourism industry.
· Increased number of international visitors to Georgia from 2 mln visitors in 2011 to 7 mln visitors in 2018 in the country.
Improved business environment of Georgia by meeting challenges and perceptions of enterprises in the country, has positively affected on the World Bank’s “Doing Business 2018” and placed Georgia at 9th position in “EASE OF DOING BUSINESS” (out of 190 countries); improvement from 16th place.